FROM THE
WARD
TO THE
WORLD
The Portfolio and Memoirs of Hatake Hugo. A gripping journey through the highs of international enterprise and the lows of the criminal justice system.
MEMOIRS FROM THE
PSYCH WARD
Available now at major bookstores
A gripping journey through the criminal underworld
Written from the confines of a psychiatric ward, Memoirs from the Psych Ward is an unfiltered look at addiction, survival, and the relentless drive to build a legacy.
This raw, autofictional account covers the journey from a childhood in Ystad and involvement in the drug trade to time in high-security custody and psychiatric care. It explores themes of addiction, the "high life" in Copenhagen and London, and the road to redemption through creativity and business planning.
A story of resilience, transformation, and the entrepreneurial spirit that refuses to be contained—even behind bars.
Available at these bookstores:
ABOUT THE CRIME
Watch the court session that became the catalyst for transformation. A raw, unedited look at the criminal justice system.
From Custody to Creativity
This court session marked a turning point—a moment where the past met the future. What followed was not defeat, but determination. The psychiatric ward became a place of reflection, planning, and ultimately, the birthplace of multiple ventures and this memoir.
"The bars couldn't contain the vision. The system couldn't break the spirit."
ABOUT HATAKE HUGO
Hatake Hugo (Ernst-William Hertz) is a writer, entrepreneur, and survivor. A self-proclaimed "Jack of all trades," his journey spans from the criminal underworld to becoming a prolific business builder and creative force.
What sets Hugo apart is not just his story of redemption, but his relentless drive to create, build, and inspire—even from the most challenging circumstances. From a psychiatric ward, he built multiple ventures, wrote a gripping memoir, and created platforms that connect people worldwide.
Magic: The Gathering
2007 - 2017
Nearly a decade of weekly gameplay, mastering strategy, building communities, and competing. This period shaped strategic thinking and taught the value of community building.
Pokemon Community
Current
Actively engaging with the Pokemon community, connecting with fans worldwide, and continuing to build bridges between gaming culture and entrepreneurship.
From the ward to the world. The story isn't over—it's just getting started.
— Hatake Hugo
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