#Hatake.euFebruary 3, 2026
1 Year since Hatake was born.
In February 2025 me and my partner Mark Jensen had been running through ideas of how to put together a physical store to bring together a community. To level up my passion from sorting through cards and selling them on SvenskaMagic and we begun researching what was actually needed in order to start up a genuine card-shop business.
The goal was to engage in a local community in a Swedish city in order to accumulate a crowd big enough to make it worthwhile (to not bankrupt us when opening) running the shop.
At that point, we suddenly had a realisation that the proper thing would be start an online business first of all.
From my earlier days I had connections in China that wanted to export their products to Europe and when I conduct a research on the market there weren’t any top-loader binders within Sweden and my friends in Sweden imported them from UK for a hefty amount of 500-700+ crowns.
I talked to my friend that runs a shop in Skåne as well as another associate of mine and we decided that it could be a good start to order:
3 x 480 slots top-loader binders engraved with the Hatake logo,
3 x 130pt top-loaders in a packs of 10,
3 x 35pt top-loaders in packs of 25,
3 x 160+ Deckboxes (Susanoo)
That order allowed us to give out samples to different people within the Trading Card Game communities and put together pre-orders, we hadn’t even registered a company yet but we had a friend of ours that wished to order:
1250 x 35pt top-loader packages
100 x 480 slots top-loader binders
For a hefty sum, all of this was started by me, a nobody with a great ambition that has been assisted every moment along the way by a genuine sincere partner that never lets me down.
I remember before the order of these products went through, I posted on Facebook asking if someone were able to make me a logo and a childhood friend Richard replied and designed us the most amazing logo we ever could have dreamt of.
He also introduced us to a friend of his that is in the same council of SvenskaMagic, Discus that owns petdragon.se and makes really cool Commander Decks (a type of format in Magic: The Gathering) which also was interested in buying products through us.
He genuinely ordered 500 playmats.
He insisted on having our logo on the playmats on as well, so we are able to push advertisement for our brand now.
I am so grateful for him.
This is how his beautiful playmats looks:
All together the order was weighing over 1 tonnes and we are still sellling the last portions of it, it arrived in October 2025 roughly 10 days past the SweCard convention where we were supposed to introduce our products to the Swedish Market and make a grand opening.
How sad….
There is very many people that I need to give shoutouts to, but, the most important ones are
Hampus 214 Bergqvist
Daniel Discus Alström @ Petdragon.se
and my mother Patricia Andersson alongside her, her partner Göran Andersson for making a duo.
Mark you get enough credit as it is, haha, sorry I am just joking your great bro thanks a lot for everything.
The goal was to engage in a local community in a Swedish city in order to accumulate a crowd big enough to make it worthwhile (to not bankrupt us when opening) running the shop.
At that point, we suddenly had a realisation that the proper thing would be start an online business first of all.
From my earlier days I had connections in China that wanted to export their products to Europe and when I conduct a research on the market there weren’t any top-loader binders within Sweden and my friends in Sweden imported them from UK for a hefty amount of 500-700+ crowns.
I talked to my friend that runs a shop in Skåne as well as another associate of mine and we decided that it could be a good start to order:
3 x 480 slots top-loader binders engraved with the Hatake logo,
3 x 130pt top-loaders in a packs of 10,
3 x 35pt top-loaders in packs of 25,
3 x 160+ Deckboxes (Susanoo)
That order allowed us to give out samples to different people within the Trading Card Game communities and put together pre-orders, we hadn’t even registered a company yet but we had a friend of ours that wished to order:
1250 x 35pt top-loader packages
100 x 480 slots top-loader binders
For a hefty sum, all of this was started by me, a nobody with a great ambition that has been assisted every moment along the way by a genuine sincere partner that never lets me down.
I remember before the order of these products went through, I posted on Facebook asking if someone were able to make me a logo and a childhood friend Richard replied and designed us the most amazing logo we ever could have dreamt of.
He also introduced us to a friend of his that is in the same council of SvenskaMagic, Discus that owns petdragon.se and makes really cool Commander Decks (a type of format in Magic: The Gathering) which also was interested in buying products through us.
He genuinely ordered 500 playmats.
He insisted on having our logo on the playmats on as well, so we are able to push advertisement for our brand now.
I am so grateful for him.
This is how his beautiful playmats looks:
All together the order was weighing over 1 tonnes and we are still sellling the last portions of it, it arrived in October 2025 roughly 10 days past the SweCard convention where we were supposed to introduce our products to the Swedish Market and make a grand opening.
How sad….
There is very many people that I need to give shoutouts to, but, the most important ones are
Hampus 214 Bergqvist
Daniel Discus Alström @ Petdragon.se
and my mother Patricia Andersson alongside her, her partner Göran Andersson for making a duo.
Mark you get enough credit as it is, haha, sorry I am just joking your great bro thanks a lot for everything.